Golf Goonz
NFTs for golf lovers
Golf Goonz is a collection of your favorite golfers with a nod to all pixel art NFTs. Built on strategy and competition, they let users experience “owning” their favorite golfer, from Thursday tee-off to Sunday victory. This project showcases a full brand refresh created for Season 2 of Golf Goonz, highlighting a bold new visual direction.
Golf Goonz is not affiliated with the PGA Tour or any professional players.
Services: Logo design, brand identity & social
Logo development
After several rounds of exploration, the final direction focused on capturing the athleticism of the game while paying homage to a timeless golf element: the tee. By shaping and stylizing two tees with sharper edges and added character, the design formed a pair of G’s that built the foundation of the mark. A wide, confident typeface complements the bold strokes of the mark, bringing the Golf Goonz logo to life with balance and strength.
building the brand
The next step in the process was building out the rest of the brand. This involved a full brand guide breaking down the logo, color palette, typography, photography guidelines, swag, and social posts.
